Favorite things

In a collision of awesomeness, The Gap has combined three of my favorite things in their “Pico de Gap” campaign to promote the new 1969 denim line: cheap food, shopping and clever, outside-the-box marketing. A small but mighty fleet of vintage blue taco trucks are making the rounds of Gap locations in Los Angeles, San Francisco, Chicago and New York, offering gourmet tacos at a ridiculous price of $1.69 for two tacos and a drink. They enlisted the culinary chops of some Top Chef alumni to create fantastic-sounding taco creations (mole-braised brisket, spicy tofu and chorizo with watercress and goat cheese to name a few). Even celebrities are joining in on the fun. It’s not quite enough to make me forget last fall’s logo redesign debacle, but I’ll work on some selective amnesia if the minds behind the mobile marketing munchies decide to come peddle some taco goodness in Dallas.

Thanks to Beneath the Brand for bringing this to my attention!